Thursday, January 10, 2008

Spice Up Your Office & Your Employer Brand

Sometimes you just need a little spice in your life. (No, I'm not talking about the Spice Girls.) Here's a fun little post from the Meebo Blog on spicing up the office. Meebo does a great job of giving their users insight to what it's like in their office. This is great for Employer Brand. Employer what? Just like job seekers (and any online user) can develop a Personal Brand,

Employers should be mindful of their own brand.

Any marketing professional knows that how your consumers view you is important. When you're hiring, how much more important is it to portray your company as an attractive place to work?

Employer Brand starts at your corporate website, reputation and presence on and offline and then moves to your job descriptions and your interview process. That's just the beginning of it and a very summarized version. It's so important because if you read any of the linked articles and blog posts, they all say that employer brand directly affects retention, hiring and bottom line.

It's also important to remember that this adds some responsibility of the employer to back up their brand. You can produce the best videos and present a pristine image of your company, but follow through is paramount. It's similar to candidates who lie on their resume. Without it, your employer brand means nothing.

Related Articles:
Take Care of Your Candidates; Take Care of Your Employer Brand
More Facebook Headaches for Employers and the Brand of You

Any questions, please feel free to ask! Use the chat box or email me rosemary.reilman[at]employmentguide.com.

- Rosie Reilman

1 comment:

Hollister said...

I work as a recruiter for Hollister, a staffing firm in Boston (www.hollisterstaff.com), and I think these ideas are great! Thanks for the tips.