Monday, July 30, 2007

Get With The Times - Go Video

Video is only just starting to gain according to stats from comScore. Is your company using this great branding opportunity to it's fullest?

Pure and simple, injecting video into your employment branding scheme will provide an entirely different dimension of messaging to perspective candidates, domestic or global... video as a widely accepted, mainstream communication, and branding vehicle for anyone willing to embrace it.

Read more. (hat tip)

Schools, you can add your recruiting videos to our education center and generate warm leads. When a inquiring mind clicks on your video, a lead form appears and your video starts playing. They can then fill out their contact information if they'd like to know more. (And then we send that info to you!) Want to know more? Shoot me an email.

Employers, we'll soon be able to integrate your branding videos into video center as well. So get those videos ready, and let your brand shine. Upload it to YouTube and include it on and get it infront of jobseekers!

Posted by Rosie Reilman, Internet Sales Specialist


Anonymous said...

Sony Ericsson’s job videos have been up for a little over a month now. I have been very happy with the results. We have seen a significant increase in the applicants for our jobs. I have a small budget for posting so I typically only run 5-10 ads at one time. The average yield for the job ads was about 10 applicants a day. Of the 10 usually only one would match the tight scope of criteria for the job. Since I started to use video I am now seeing an average of 30 applicants a day. The quality has been maintained. I now see three good applicants each day instead of 1.

Vcruit is the vendor I used to create the video. Check out our Video Jukebox.

Vcruit was able to give me a few statistics for the videos. The number of applicants I receive is a very close match to the number of viewers of the video. That means if the applicant watches the video they are very likely to apply for the job. This confirms one of the primary research points that led me to try on-line video. People who watch video are more inclined (57%) to take action then other forms of online media. Another point of interest is that most people are watching the video to its completion. Their interest is maintained though the whole clip. We decided to take the advice of Vcruit to keep the videos short and it’s paid off.

Most people who have given me feedback on the videos want to see more of the people side of Sony Ericsson. I’m working on that right now. It’s a bit tricky because I don’t want to drag a production crew through the building.

I am sure job video’s are here to stay and will really become the standard quickly. They are much more engaging and enjoyable then reading the typical job posting you see on-line. This is the very beginning of the candidate experience. The video is helping us start off on the right foot.

Bill Opal
Head of Recruitment
Sony Ericsson

The Employment Guide said...

Bill thanks for your comment! Good luck with the video pursuits and I'd love to hear more so please keep in touch and let us know how it goes.

- Rosie